BRAND REFRESH

In our continuous journey to evolve and better represent our ethos, we have decided to refresh our signature range branding. This new look captures the essence of our heritage and our commitment to sustainability whilst maintaining the fun, vibrant feel you know and love.

We’re beyond excited to unveil our brand-new look! After months of work behind the scenes, we’re finally ready to share it with the world. Over the years, our cider has taken on many looks, but this one truly captures our story and reflects who we are.

A whimsical illustration of a forest with apple trees bearing red and green apples, and various animals including a deer, a rabbit, a fox, a skunk, and a squirrel. The squirrel is sitting on a tree branch, and there's a glass of apple juice with a lemon slice under a light beam.

Our new look takes our cider back to its roots—quite literally—to the orchards where nature crafts each batch. As we celebrate our 10-year anniversary in 2025, we wanted to mark the occasion with bold, vibrant branding that reflects our values, showcases our passion, and allows us to proudly share our story.

We're proud to craft cider from unconcentrated juice using apples from unsprayed orchards that are rich in biodiversity. We believe this makes our cider uniquely delicious- it's crafted by nature. With that in mind, what better way to celebrate the diverse species that shape our cider than by using the animals themselves to communicate our brand?

AFTER

BEFORE

Two cider labels from Napton Cidery, one featuring an older man with a hat and sunglasses holding a green apple, labeled 'Recipe No 3' and 'Smooth Dry Cider,' and the other featuring a badger in a natural setting with apples and flowers, labeled 'Major' Smooth Dry Cider.

Two cider labels side by side. The left label features a woman with orange hair holding two green apples, with promotional text for Napton Cidery's Recipe No. 4 Bold Medium Cider, 4.8% alcohol, made in Warwickshire. The right label has a rabbit illustration with apples and flowers, advertising Napton Cidery's 'Butterbox' Bold Medium Cider, 4.8% alcohol.

Two labels of Napton Cidery blackcurrent cider. The left label features a smiling woman with a fruit and leaf headpiece, purple background, yellow and white text, and a blue Banner indicating it's made in Warwickshire. The right label shows a reindeer with antlers covered in blackcurrants and apples, purple background, use of purple and white text, and indicates a duchess variety.

Two circular cider labels. The left label is green with a smiling man holding green apples, reading 'Naptón Cidery, Recipe No 6, Fresh Medium Dry Cider, 4.6% alcohol, made in Warwickshire.' The right label features a fox with apples and flowers, reading 'Naptón Cidery, Peacemaker, Medium Dry Cider, 4.6% alcohol.'

Two different apple cider labels featuring text and illustrations. The left label is for 'Lost Apple Cider,' all natural, 4.6% alcohol. The right label is for 'Chisel,' a juicy medium cider with 4.0% alcohol, featuring a squirrel eating an apple with two more apples and pink flowers around it.

While we loved the Recipe Nos and their characters, we’ve renamed our ciders to let their unique personalities and flavors shine. Each cider now features an animal, named after a cider apple variety we use, to create a special connection that brings every sip back to its orchard roots. The cider you love remains the same—only the look has changed, to better represent our ethos and celebrate our orchards. After all, let’s be honest, everyone judges a book by its cover!

YOUR QUESTIONS ANSWERED

HOW WILL I KNOW WHICH RECIPE I USUALLY DRINK IF IT LOOKS DIFFERENT?

If you’re visiting our quirky taproom, a lovely member of staff will be able to point you in the right direction. Or you can download this handy guide to help you!

GET IN TOUCH!

We’d love to hear your feedback and are happy to answer any questions you have about our new look!